CharityJen | Transform Your Online Fundraising Efforts


CharityJen is a digital fundraising strategist specializing in integrated campaigns and online engagement. Through her groundbreaking work and creative approaches during her 20+ year tenure, she's raised over $10 million in online revenue for nonprofits.


Learn the secrets of digital engagement and fundraising success through Jen Newmeyer’s book, helpful tips on the blog, inspiring stories on the podcast, and the hottest news by email.

“The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics.” | CharityJen
Tips & Tricks for Online Fundraising | CharityJen


CharityJen will help transform your fundraising strategy and raise more money to support your mission. Get downloadable guides, a free session, and learn about consulting services. 


Join Jen and fellow colleagues for a CharityChat to solve fundraising challenges or book Jen for your next event.

CharityChat | Solve Fundraising Challenges | Book Jen | CharityJen

Create The best strategy for your organization

When it comes to success in online fundraising it requires equal parts creativity, execution, and passion for results. Jen provides all 3 in this book. Her stories will inspire you to create new programs and her tips and tricks will lead the way to help you find success!

Gregory Ng

Chief Strategy Officer and VP, Digital Engagement & Marketing
Former Host/Producer, Freezerburns

Jen Newmeyer is a nonprofit change agent. I encourage marketers, fundraisers, and digital teams to read this book who are eager to challenge the status quo and find strength in their efforts to persevere.

Chas Offutt

Senior Director, Development Services – Digital, PBS: Public Broadcasting Service

Jen removes the jargon and mystery of online, digital fundraising for non-profits. Her book is an engaging read with relatable, real-world examples and actionable steps to improve online fundraising.

Ilina Ewen

Writer and Activist,
Former Chief of Staff to the First Lady of NC
Contributing Writer to Walter magazine

The Insider’s Guide will be your go-to resource for how to launch, grow, and enhance your organization’s online giving efforts from now into the future. This is one of those books that you’ll be able to pick up anytime and learn something new to apply to your next campaign.

Katie Todd, MPA

Cary Academy Annual Fund Director
Former Director of Digital Strategies, NC League of Conservation Voters
Former Board Chair, YNPN Triangle NC

I’ve been learning-and-doing in the nonprofit space since digital began, and The Insider’s Guide is simply the best, most pragmatic and enjoyable book on fundraising that I’ve ever read.

Alice Hendricks

CEO, Jackson River & Digital Capacity Builder

Jen is cooking with gas with her Insider’s Guide to Online Fundraising! This must-have resource provides clear and colorful recipes for how to launch a successful digital fundraising campaign to build energized participation and new loyal donors.

Amy Etheridge

Director of Development, Dorothea Dix Park Conservancy

Digital fundraising can seem like a daunting practice to implement in an organization. The Insider’s Guide covers a lot of ground, breaking down the steps in a well laid out and organized way to make it seem more manageable.

Sandra Cyr

Managing Editor, Philanthropy Journal, NCSU Institute for Nonprofits

If you are looking to make exciting and doable culture change and “shake it up” in your non-profit digital fundraising success look no further than this book. Jen brings fresh energy to the ever-changing ecosystem of digital platforms and fundraising opportunities and helps the reader map out a plan for success for their digital initiatives and online efforts.

Heather Burgiss

Senior Digital Producer/Director, North Carolina PBS, UNC-TV

Jen’s clear, direct and relatable style makes this an easy and worthwhile read. This book should be as commonly used as a dictionary and on every community leader, nonprofit professional or board members desk.

Shana Overdorf

Fund Development and Program Strategist, Certified Grant Writer, Community Advocate

I worked alongside Jen for many years and bear witness to the hard lessons learned in the early days of digital fundraising. It is truly an insider’s guide. It is long overdue.

Christy L. Simmons

Communications and Marketing Professional, C. Simmons Consulting

With the accumulation of experience, data-driven focus, and persistence in organizations that are “digital-doubtful,” Jen’s incisive writing and deep experience provides readers with the whole gamut of everything needed to start or improve a digital marketing program. It’s a book I’ve needed and wanted and will certainly help readers make a bigger difference in the communities they serve.

Michelle Barber

Marketing Consultant to Nonprofits, Colleges, and Universities
Founder, Queer Coffee
Inaugural Digital Media Specialist at Vermont Foodbank (2013-2016)