About CharityJen


Hi there!

I’m Jen Newmeyer, aka CharityJen, a digital fundraising strategist specializing in integrated campaigns and online engagement.

Through my innovative and creative approaches during my 15+ year tenure, I’ve raised over $10 million in online revenue for nonprofit organizations. I have a passion for helping organizations reach their full potential and provide support through community board service and local and national conference presentations.

My specialties include multi-channel (integrated) campaigns with a focus on digital engagement, acquisition and retention strategies, audience segmentation, project plans with a focus on the growth funnel, strategic campaign planning and budget preparation, building ambassador programs, and establishing partnerships for maximum success.

Formerly the Director of Integrated Fundraising at UNC-TV: Public Media North Carolina, I am currently the Director of Digital Membership at WHYY in Philadelphia. In addition to my day job, I also:

As a passionate digital professional, I maintain robust a robust social media presence. You can connect with me on Twitter, Instagram, and LinkedIn. As a member of the Association of Fundraising Professionals, Greater Philadelphia Chapter, you can also find me posting to message boards and at AFP-GPC events.
 

More about my services on Nonprofit.ist!

  • Initiated new strategies that grew online revenue by 70% in 2017 from $800k to over $1.4 million
  • Utilizing PBS prospects, grew email list from 80,000 to over 200,000 accounts
  • Worked with PBS on a national P2P campaign called PBS Nerd that raised over $24,000 reaching over 2.4 million people (recap vid below!)
  • Utilizing growth funnel strategies to engage, acquire, convert and steward audiences resulting in a 75% increase in online participation with both prospects and members alike
  • Through corporate match contributions, increased campaign performance by 58%
  • Created dynamic ask strings that resulted in average gift amounts increasing from $141 to $246
  • Implemented Google Ad Grants increased search engine traffic and contributed to over $230,000 in revenue
  • Launched a Social Media Ambassadors program with passionate members that helped us land a $45,000 online grant, helped us reach our December 31 $75,000 goal, and were actively involved in at 24-hour live-streaming telethon that raised $50,000 nearly every year for five years straight.
  • Motivate Monday with Pamela Grow: “The Roadmap to Successful Online Fundraising,” 2020
  • PBS Development SEO Webinar: “Google Ad Grant,” 2019
  • Public Media Development & Marketing Conference: “Content, Marketing, Fundraising, Oh My! Breaking Down Silos For Engagement That Works,” 2018
  • PBS TechCon: “Recontextualizing Fandom: Driving Revenue from a Participatory Culture,” 2017
  • Young Nonprofit Professionals Network Member Event: “Digital Fundraising Made Simple,” 2017
  • Raleigh Nonprofit Communicators Workshop: “Telethon Lessons Learned for Nonprofits” 2015
  • Create Good Conference: “Going Viral: Maximize Your Social Media & Raise More Money” 2015
  • Triangle AFP Member Event: “Social Media Best Practices for Nonprofits” 2013

Author of “The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics” published by Bold and Bright Media, January 2020.

Featured on PBS Development Services Spotlights:

  • “UNC-TV’s Bob Ross Campaign Engages Multiple Generations Through Digital & On-Air,” 2019
  • “UNC-TV Quadruples Giving Tuesday Goal, Raises $44,117 in Single Day,” 2018
  • “UNC-TV Sees Revenue Rise: Ups Digital Investment & Reduces On-Air Fundraising,” 2017

LW Robbins Fundraising Gold Plate Awards: Digital Holiday Campaign, 2013 and YouTube Presence, 2014

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New Book

Jen’s new book, “The Insiders Guide to Online Fundraising: Finding Success When Surrounded by Skeptics,” is packed with strategies and ideas.
Order now!