About CharityJen
Nice to Meet You!
Welcome to the CharityJen network! I’m Jen Newmeyer CFRE, aka CharityJen, a digital fundraising strategist specializing in integrated campaigns and online engagement.
I work tirelessly to support nonprofit professionals as we weave through the daily challenges and delights of working in the charitable sector. Having worked in and with national and local organizations for over 15 years, I’m well aware of the issues we face on a regular basis. Many of these stories are documented in my book, “The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics.”
There is no better way to grow in this profession then by connecting with and learning from our peers. I am a product of those valuable interactions. Along with fierce determination and an abundance of creativity, it’s how I’ve been able to raise over $10 million in online revenue for nonprofit organizations while managing development budgets of over $25 million and leading teams through groundbreaking campaign projects.
To help facilitate these invaluable networking opportunities, I host a monthly CharityChat networking group and publish helpful articles and resources. I send a monthly email and actively present webinars and training sessions. I also create more light-hearted content like the Insider’s Guide Crossword and 43 Ideas for Quarantine. In late 2020, I hosted a Frazzled Fundraiser’s Care Package Giveaway.
My past experience includes a national nonprofit association management firm, a city arts organization, and a regional food bank, with volunteer work in homeless and housing, animal shelters, and youth development. I am currently the Director of Digital Membership at WHYY, the local PBS and NPR station in Philadelphia, and a board member of the Association of Fundraising Professionals Greater Philadelphia Chapter, serving as the annual conference Program Chair. I am also a Certified Fundraising Executive through CFRE International.
My specialties include multi-channel (integrated) campaigns with a focus on digital engagement, acquisition and retention strategies, audience segmentation, project plans built on the growth funnel, strategic campaign planning and budget preparation, ambassador programs, and establishing partnerships for maximum success.
More about my services on Nonprofit.ist!
- Initiated new strategies that grew online revenue by 70% in 2017 from $800k to over $1.4 million
- Utilizing PBS prospects, grew email list from 80,000 to over 200,000 accounts
- Worked with PBS on a national P2P campaign called PBS Nerd that raised over $24,000 reaching over 2.4 million people (recap vid below!)
- Utilizing growth funnel strategies to engage, acquire, convert and steward audiences resulting in a 75% increase in online participation with both prospects and members alike
- Through corporate match contributions, increased campaign performance by 58%
- Created dynamic ask strings that resulted in average gift amounts increasing from $141 to $246
- Implemented Google Ad Grants increased search engine traffic and contributed to over $230,000 in revenue
- Launched a Social Media Ambassadors program with passionate members that helped us land a $45,000 online grant, helped us reach our December 31 $75,000 goal, and were actively involved in at 24-hour live-streaming telethon that raised $50,000 nearly every year for five years straight.
- CauseVox Digital Fundraising Summit: “Flourishing with Funnels: Tactics for Online Acquisition and Engagement,” 2021
- Public Media Development & Marketing Conference: “From Prospective Donor to Sustainer,” 2021
- AFP-GPC: “Beyond the Email Ask: Using Growth Funnels for a Comprehensive Digital Campaign Strategy,” 2021
- PBS Annual Meeting: “Steal This Idea: Ardently Austen Acquisition Campaign,” 2021
- AFP Mid-Hudson Valley: “Insider’s Guide to Online Fundraising Live!,” 2020
- Passionate Marketers: “Growth Funnels for Digital Fundraising,” 2020
- Motivate Monday with Pamela Grow: “The Roadmap to Successful Online Fundraising,” 2020
- PBS Development SEO Webinar: “Google Ad Grant,” 2019
- Public Media Development & Marketing Conference: “Content, Marketing, Fundraising, Oh My! Breaking Down Silos For Engagement That Works,” 2018
- PBS TechCon: “Recontextualizing Fandom: Driving Revenue from a Participatory Culture,” 2017
- Young Nonprofit Professionals Network Member Event: “Digital Fundraising Made Simple,” 2017
- Raleigh Nonprofit Communicators Workshop: “Telethon Lessons Learned for Nonprofits” 2015
- Create Good Conference: “Going Viral: Maximize Your Social Media & Raise More Money” 2015
- Triangle AFP Member Event: “Social Media Best Practices for Nonprofits” 2013
Author of “The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics” published by Bold and Bright Media, January 2020.
Featured on PBS Development Services Spotlights:
- “UNC-TV’s Bob Ross Campaign Engages Multiple Generations Through Digital & On-Air,” 2019
- “UNC-TV Quadruples Giving Tuesday Goal, Raises $44,117 in Single Day,” 2018
- “UNC-TV Sees Revenue Rise: Ups Digital Investment & Reduces On-Air Fundraising,” 2017
LW Robbins Fundraising Gold Plate Awards: Digital Holiday Campaign, 2013 and YouTube Presence, 2014
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New Book
Jen’s new book, “The Insiders Guide to Online Fundraising: Finding Success When Surrounded by Skeptics,” is packed with strategies and ideas.
Order now!
Enjoy this overview of the wildly successful 2017 PBS Nerd Campaign!
