It was the summer of 2018 and I had just returned from a conference. My mind was jumpy, unsettled, and bouncing around like a pinball in an arcade game. Conversations echoed in my mind around frustrations with organizational silos, annoyance with stagnant fundraising practices, confusion around digital efforts, and resistance to new strategies. That summer, …
We were in a small cozy office. I sat across the desk from her. She sighed. “I’ve been in this business for 15 years. I know what we need to do to raise more money. I understand online fundraising and integrated campaigns. But the board won’t let me do it. They don’t want to take …
"We're so behind on digital fundraising... I don't even know where to start!"
I've heard this phrase more times than I can count recently from development officers at conferences and workshops. There seems to be this mysterious aura around the concept of digital campaigns that really is not very mysterious at all. In fact, most people …