The Digital Imperative
We were in a small cozy office. I sat across the desk from her. She sighed. “I’ve been in this business for 15 years. I know what we need to…
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The Digital Imperative
Crafting a Digital Campaign
"We're so behind on digital fundraising... I don't even know where to start!" I've heard this phrase more times than I can count recently from development officers at conferences and…
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Crafting a Digital Campaign
Bob Ross FTW
“What about Bob Ross?,” I said. “Yes... He’s iconic, he’s revered by our traditional audiences, and younger generations love him,” our social media manager contemplated, “we could do trivia and…
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Bob Ross FTW
The Struggle Is Real
Imagine… A young fundraising director has been hired to raise money for a newly created division of a university. He is filled with ideas for events and community collaboration, including…
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The Struggle Is Real
Why I Wrote a Book
I was on a plane flying back from a public media conference in Chicago when the idea started to settle deep into my mind. Like a rogue bramble that nestled…
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Why I Wrote a Book
Taking the Leap
I can still see the shimmering blue water at least 10 feet beneath my toes which were gripping the edge of the high dive platform. I was about to try…
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Taking the Leap
Attack of a Clone
It's not a Facebook message you want to see, particularly early on a Thanksgiving morning when you have guests arriving in a few short hours and a list of things…
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Attack of a Clone
Allure of the Forest
I was trying to focus on writing but the dog was driving me crazy. She needed exercise stat. I dropped everything and headed to the dog park figuring that a…
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Allure of the Forest
Help, I’m Drowning!
When I am asked to present at conferences, it's most often related to social media, our ambassador program, or other digital efforts. And while I love sharing knowledge and experience…
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Help, I’m Drowning!
Building Advocates
Five years ago when I would mention our Social Media Ambassadors Program, I would most likely get a puzzled kind of look. People didn't quite understand the objective. I'd explain…
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Building Advocates