Engagement For Acquisition and Loyalty
The dust from the holidays is starting to settle and most organizations are blessed with an avalanche of donors, both new and old, whose generosity and goodwill cast a rosy…
Year-End Campaign Bingo
Alas, the fury of year-end fundraising planning is here. The reminders, resources, and recommendations are once again flooding in-boxes. To cut through the noise, I provided a simple “pick three”…
Inside the Smithsonian: Giving in America
It started with a Facebook post that said, “Lo and behold, there I am!”Greg Ng, the host of the 24-Hour Telethon fundraising campaign for the Food Bank of Central &…
76 Questions. 76 Answers.
One Webinar. A Whole Lot of Questions.I was a featured speaker for a Chronicle of Philanthropy webinar focused on creating donor engagement plans for 2024. On the agenda: how to…
De-Stressor Bingo
A rising tide of frustration was becoming evident in conversations I was having with my nonprofit peers. Tension was emerging in online community threads. The episodes of strain and anxiety…
Spotlight on Prized Campaigns
Over the past few weeks, I’ve been reflecting on career accomplishments. Perhaps it’s because a friend asked me to audit their LinkedIn account and I discovered so much rich history…
Why We Still Miss the Mark with Digital Fundraising
“So tell me... why are we still missing the mark with digital fundraising?” asked Jay Frost on the Philanthropy Mastermind series webinar.This was a prompt, of course, based off the…
From the Nest Podcast Launch
Drumroll, please!I’m thrilled to share that my podcast, long in the making, has finally come to life and is ready for the big stage.From the Nest with CharityJen: Where Fundraising…
The Impact of Integrated Campaigns
What are integrated campaigns? Why do we need them? And how do we know they work? These are among the questions I answered at a recent conference workshop in San…
MarComm and Dev: A Magical Combination
Imagine that you are a donor. You receive an email from one of your favorite organizations, the local zoo. They are having a koala birthday celebration and you’re invited to…