Campaigns for Small Gift Donors
"We are raising more money annually from fewer donors, with a drop off of those giving $100 or less. How would you design a campaign to retain these donors?" This…
An AmazonSmile Sunsetting Strategy
I was at a conference wrapping up a session on digital fundraising campaign development and best practices when I glanced at my email and was shocked to see the news:…
Mastodon: Fun with Polls
Besides the fascinating arts, science and historical posts that I’ve discovered on Mastodon so far, another tremendously insightful and fun aspect of the platform are the polls and surveys.One of…
Your 2023 Fundraising Predictions
The start of another year bubbles with excitement and suspense: the planning, the ideation, the analysis, and most anticipated of all, the fundraising projections. With a fiscal year ending on…
Mastodon: Getting Started
You may have heard about Mastodon, you may have read about my first 10-day experience, or you may wonder how the heck you’ll ever leave Twitter. In any of these…
Mastodon: The First Ten Days
Rewind to 2009. It was a magical time in which social media was blossoming and the digital world was a glittering landscape. In our town, there was a plethora of…
The “Pick Three” Year-End Strategy
The most wonderful time of the year is just around the corner! For nonprofit staffers across the country (and around the world), Giving Tuesday and year-end fundraising campaign planning is…
The Seven-Week Housecleaning Challenge
As summer comes to a close, we set our sights on prepping for the fall and winter activities: back to school, events, holiday planning, and of course, housecleaning. But instead…
Tackling a 20-Million Donor Loss
Since the start of the pandemic, there has been an uneasiness lingering among fundraising professionals. Back in 2020, many of us were holding our breath to see how the shut-down…
The Time for Change
It was indeed a phenomenon. Starting in April of 2021, articles about the Great Resignation were flying around the internet like leaves on a windy day. A record of nearly…