Crafting a Digital Campaign
"We're so behind on digital fundraising... I don't even know where to start!" I've heard this phrase more times than I can count recently from development officers at conferences and…
Bob Ross FTW
“What about Bob Ross?,” I said. “Yes... He’s iconic, he’s revered by our traditional audiences, and younger generations love him,” our social media manager contemplated, “we could do trivia and…
The Struggle Is Real
Imagine… A young fundraising director has been hired to raise money for a newly created division of a university. He is filled with ideas for events and community collaboration, including…
Why I Wrote a Book
I was on a plane flying back from a public media conference in Chicago when the idea started to settle deep into my mind. Like a rogue bramble that nestled…
Taking the Leap
I can still see the shimmering blue water at least 10 feet beneath my toes which were gripping the edge of the high dive platform. I was about to try…
Allure of the Forest
I was trying to focus on writing but the dog was driving me crazy. She needed exercise stat. I dropped everything and headed to the dog park figuring that a…
Help, I’m Drowning!
When I am asked to present at conferences, it's most often related to social media, our ambassador program, or other digital efforts. And while I love sharing knowledge and experience…
Building Advocates
Five years ago when I would mention our Social Media Ambassadors Program, I would most likely get a puzzled kind of look. People didn't quite understand the objective. I'd explain…
Social Media Marketing World Recap
The grand event is over and I'm just over a week back into reality, so to speak. Of course, life doesn't stop while you're out of town but I was lucky…
Social Media Marketing World Day 2
Yesterday I did a recap post of my day one at the Social Media Marketing World Conference where over 3,000 digital marketers come together to learn, as Michael Stelzner puts…