Bob Ross FTW
“What about Bob Ross?,” I said. “Yes... He’s iconic, he’s revered by our traditional audiences, and younger generations love him,” our social media manager contemplated, “we could do trivia and…
The Struggle Is Real
Imagine… A young fundraising director has been hired to raise money for a newly created division of a university. He is filled with ideas for events and community collaboration, including…
Why I Wrote a Book
I was on a plane flying back from a public media conference in Chicago when the idea started to settle deep into my mind. Like a rogue bramble that nestled…
Taking the Leap
I can still see the shimmering blue water at least 10 feet beneath my toes which were gripping the edge of the high dive platform. I was about to try…
Allure of the Forest
I was trying to focus on writing but the dog was driving me crazy. She needed exercise stat. I dropped everything and headed to the dog park figuring that a…
Help, I’m Drowning!
When I am asked to present at conferences, it's most often related to social media, our ambassador program, or other digital efforts. And while I love sharing knowledge and experience…
Building Advocates
Five years ago when I would mention our Social Media Ambassadors Program, I would most likely get a puzzled kind of look. People didn't quite understand the objective. I'd explain…
Social Media Marketing World Recap
The grand event is over and I'm just over a week back into reality, so to speak. Of course, life doesn't stop while you're out of town but I was lucky…
Social Media Marketing World Day 2
Yesterday I did a recap post of my day one at the Social Media Marketing World Conference where over 3,000 digital marketers come together to learn, as Michael Stelzner puts…
Social Media Marketing World Day 1
If ever there was a conference that will blow your mind about every hour on the regular, then Social Media Marketing World is it. Over 3,000 people come together from…