Insider's Guide AFP Special


Hello AFP-GPC Members, Associates, and Friends!

Thank you for your interest in my upcoming session: Beyond the Email Ask – Utilizing Growth Funnels for Successful Online Campaigns. I look forward to seeing you on July 13 at 12:00 pm EDT!
(Not registered? Do so now!)

For this event, I have a special offer of my book “The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics.” For purchases made through the “buy now” button below, I will not only provide you with a personalized, signed copy, but I will also be donating 20% of the proceeds to the AFP Greater Philadelphia Chapter!

My book covers several of the topics we’ll be talking about at the July 13 session. These include growth funnels, prospecting, segmentation, and several great campaign ideas.  But, there is so much more you can learn about launching a successful online fundraising and engagement program, including:

  • Helping leadership embrace and adopt new digital initiatives.
  • Overcoming organizational silos and working collaboratively on projects.
  • Creating an ambassador’s program with robust recruitment and retention strategies.
  • Discovering enhanced campaign tools and tactics.
  • Building comprehensive project plans and marketing calendars.
  • Learning about unique recapture techniques for lapsed donors
  • Outlining the metrics and KPIs necessary to evaluate and grow campaigns, year after year.
Enhance your experience of the live event by ordering my book and supporting AFP-GPC! Copies are only $24.95 and I’ll include the Insider’s Guide exclusive crossword puzzle. But hurry! Order by July 1 to ensure delivery in time for the event. Shipping is included.

Insider's Guide to Online Fundraising

Place Your Order Below

Enter the name you’d like inscribed in your personal copy of “The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics” and click the Buy Now button to purchase.

Name for Book Inscription

Did you know?
This session is a CFRE approved provider for continuing education and eligible for a CFRE credit!
If you haven’t already, REGISTER NOW!

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When it comes to success in online fundraising it requires equal parts creativity, execution, and passion for results. Jen provides all 3 in this book. Her stories will inspire you to create new programs and her tips and tricks will lead the way to help you find success!

Gregory Ng

Chief Strategy Officer and VP, Digital Engagement & Marketing
Former Host/Producer, Freezerburns

Jen Newmeyer is a nonprofit change agent. I encourage marketers, fundraisers, and digital teams to read this book who are eager to challenge the status quo and find strength in their efforts to persevere.

Chas Offutt

Senior Director, Development Services – Digital, PBS: Public Broadcasting Service

Jen removes the jargon and mystery of online, digital fundraising for non-profits. Her book is an engaging read with relatable, real-world examples and actionable steps to improve online fundraising.

Ilina Ewen

Writer and Activist,
Former Chief of Staff to the First Lady of NC
Contributing Writer to Walter magazine

The Insider’s Guide will be your go-to resource for how to launch, grow, and enhance your organization’s online giving efforts from now into the future. This is one of those books that you’ll be able to pick up anytime and learn something new to apply to your next campaign.

Katie Todd, MPA

Cary Academy Annual Fund Director
Former Director of Digital Strategies, NC League of Conservation Voters
Former Board Chair, YNPN Triangle NC

I’ve been learning-and-doing in the nonprofit space since digital began, and The Insider’s Guide is simply the best, most pragmatic and enjoyable book on fundraising that I’ve ever read.

Alice Hendricks

CEO, Jackson River & Digital Capacity Builder

Jen is cooking with gas with her Insider’s Guide to Online Fundraising! This must-have resource provides clear and colorful recipes for how to launch a successful digital fundraising campaign to build energized participation and new loyal donors. 

Amy Etheridge

Director of Development, Dorothea Dix Park Conservancy

Digital fundraising can seem like a daunting practice to implement in an organization. The Insider’s Guide covers a lot of ground, breaking down the steps in a well laid out and organized way to make it seem more manageable. 

Sandra Cyr

Managing Editor, Philanthropy Journal, NCSU Institute for Nonprofits

If you are looking to make exciting and doable culture change and “shake it up” in your non-profit digital fundraising success look no further than this book. Jen brings fresh energy to the ever-changing ecosystem of digital platforms and fundraising opportunities and helps the reader map out a plan for success for their digital initiatives and online efforts.

Heather Burgiss

Senior Digital Producer/Director, North Carolina PBS, UNC-TV

Jen’s clear, direct and relatable style makes this an easy and worthwhile read. This book should be as commonly used as a dictionary and on every community leader, nonprofit professional or board members desk.

Shana Overdorf

Fund Development and Program Strategist, Certified Grant Writer, Community Advocate

I worked alongside Jen for many years and bear witness to the hard lessons learned in the early days of digital fundraising. It is truly an insider’s guide. It is long overdue.

Christy L. Simmons

Communications and Marketing Professional, C. Simmons Consulting

With the accumulation of experience, data-driven focus, and persistence in organizations that are “digital-doubtful,” Jen’s incisive writing and deep experience provides readers with the whole gamut of everything needed to start or improve a digital marketing program. It’s a book I’ve needed and wanted and will certainly help readers make a bigger difference in the communities they serve.

Michelle Barber

Marketing Consultant to Nonprofits, Colleges, and Universities
Founder, Queer Coffee
Inaugural Digital Media Specialist at Vermont Foodbank (2013-2016)