The Insider's Guide


Do you need a roadmap for creating online initiatives?
Are you frustrated by the lack of collaboration for your great ideas?
Is digital fundraising simply too confusing or overwhelming?

The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics will be a perfect tool for you!

A well-crafted digital engagement and online fundraising campaign involves comprehensive planning, strategic communications, and enlisting the support of colleagues and ambassadors for integrated efforts. It’s more than just posting to social or sending an email. It involves deliberate timing, thoughtful segmentation, and creative approaches delivered with the authenticity that digital offers. And, in an often manic, fiery, and seemingly resistant nonprofit environment, this book will demonstrate how it can be done… with great success!

After reading, you’ll be able to:

  • Help leadership embrace and adopt new digital initiatives.
  • Overcome organizational silos and work collaboratively on projects.
  • Understand a six-step growth funnel and how to put it to work in online efforts.
  • Take a deep dive into segmentation with strategies for 12 common categories.
  • Create an ambassador’s program with robust recruitment and retention strategies.
  • Ensure a steady stream of revenue with over 14 prospecting and recapture tactics.
  • Launch new campaigns using a plethora of ideas for any size organization.
  • Outline the metrics and KPIs necessary to evaluate and grow campaigns, year after year.


Now you can order directly from Jen and get a SIGNED copy of The Insider’s Guide (with a bookmark!)

Venmo and Zelle also accepted.
Email Jen for more information:

When it comes to success in online fundraising it requires equal parts creativity, execution, and passion for results. Jen provides all 3 in this book. Her stories will inspire you to create new programs and her tips and tricks will lead the way to help you find success!

Gregory Ng

Chief Strategy Officer and VP, Digital Engagement & Marketing
Former Host/Producer, Freezerburns

Jen Newmeyer is a nonprofit change agent. I encourage marketers, fundraisers, and digital teams to read this book who are eager to challenge the status quo and find strength in their efforts to persevere.

Chas Offutt

Senior Director, Development Services – Digital, PBS: Public Broadcasting Service

Jen removes the jargon and mystery of online, digital fundraising for non-profits. Her book is an engaging read with relatable, real-world examples and actionable steps to improve online fundraising.

Ilina Ewen

Writer and Activist,
Former Chief of Staff to the First Lady of NC
Contributing Writer to Walter magazine

The Insider’s Guide will be your go-to resource for how to launch, grow, and enhance your organization’s online giving efforts from now into the future. This is one of those books that you’ll be able to pick up anytime and learn something new to apply to your next campaign.

Katie Todd, MPA

Cary Academy Annual Fund Director
Former Director of Digital Strategies, NC League of Conservation Voters
Former Board Chair, YNPN Triangle NC

I’ve been learning-and-doing in the nonprofit space since digital began, and The Insider’s Guide is simply the best, most pragmatic and enjoyable book on fundraising that I’ve ever read.

Alice Hendricks

CEO, Jackson River & Digital Capacity Builder

Jen is cooking with gas with her Insider’s Guide to Online Fundraising! This must-have resource provides clear and colorful recipes for how to launch a successful digital fundraising campaign to build energized participation and new loyal donors. 

Amy Etheridge

Director of Development, Dorothea Dix Park Conservancy

Digital fundraising can seem like a daunting practice to implement in an organization. The Insider’s Guide covers a lot of ground, breaking down the steps in a well laid out and organized way to make it seem more manageable. 

Sandra Cyr

Managing Editor, Philanthropy Journal, NCSU Institute for Nonprofits

If you are looking to make exciting and doable culture change and “shake it up” in your non-profit digital fundraising success look no further than this book. Jen brings fresh energy to the ever-changing ecosystem of digital platforms and fundraising opportunities and helps the reader map out a plan for success for their digital initiatives and online efforts.

Heather Burgiss

Senior Digital Producer/Director, North Carolina PBS, UNC-TV

Jen’s clear, direct and relatable style makes this an easy and worthwhile read. This book should be as commonly used as a dictionary and on every community leader, nonprofit professional or board members desk.

Shana Overdorf

Fund Development and Program Strategist, Certified Grant Writer, Community Advocate

I worked alongside Jen for many years and bear witness to the hard lessons learned in the early days of digital fundraising. It is truly an insider’s guide. It is long overdue.

Christy L. Simmons

Communications and Marketing Professional, C. Simmons Consulting

With the accumulation of experience, data-driven focus, and persistence in organizations that are “digital-doubtful,” Jen’s incisive writing and deep experience provides readers with the whole gamut of everything needed to start or improve a digital marketing program. It’s a book I’ve needed and wanted and will certainly help readers make a bigger difference in the communities they serve.

Michelle Barber

Marketing Consultant to Nonprofits, Colleges, and Universities
Founder, Queer Coffee
Inaugural Digital Media Specialist at Vermont Foodbank (2013-2016)