Book Two

Book Two: Transformation

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Revolutionize your digital fundraising strategy
to maximize your revenue and impact
with Jen Newmeyer’s new book

Fundraising newcomers and seasoned practitioners alike recognize that digital fundraising is a powerful tool to engage new audiences, inspire loyalty, and raise more money.

But what are today’s best cutting-edge strategies?
How do you implement them in an organization where
resources are scarce, collaboration is lacking, and leadership is dismissive?
And in a world where attention vanishes at the first digital misstep,
how do you deliver a seamless and swift online experience that yields results?

The answers await in the indispensable book Digital Fundraising Transformation: The Insider’s Guide to Revolutionize Your Strategy to Raise More. Seasoned digital fundraising expert Jen Newmeyer, CFRE, shares hard-won knowledge and her own tried-and-true fundraising model that provides everything you need to create a digital strategy and run a digitally mature and effective program. Jen’s writing combines humor with heart, sharing cringe-worthy fundraising misfires, outstanding successes, and uplifting stories of perseverance to help you tackle the complexities of digital transformation. Actionable insights include:

  • Measuring your strengths and charting a path forward: Jen’s Digital Fundraising Maturity Scorecard and Quick-Start Guide will help you evaluate current activities and plot a path toward digital transformation.
  • Securing leadership buy-in and creating high-performance teams: Learn how to overcome barriers and establish structures needed for programs from modest beginnings to sophisticated operations.
  • Collaborative execution to achieve peak results: Unlock customizable planning calendars and step-by-step frameworks to align cross-departmental fundraising goals and create a coordinated strategy.
  • Campaigns that captivate: Inspired by real-life examples, discover campaign components and implement comprehensive user journeys that attract and inspire audiences to learn, engage, and commit long-term support.
  • Cutting-edge technology: Jen demonstrates how to amplify efforts and future-proof your organization using the power of predictive analytics, generative AI, interactive experiences, and livestreaming.
  • Data-driven impact: Understand how to measure engagement and track campaign performance to demonstrate lasting impact, set attainable goals, and build the case for sustained investment in digital growth.

Digital Fundraising Transformation will revolutionize your strategy, ignite extraordinary audience growth, and supercharge your revenue—empowering you to amplify your mission and achieve unparalleled impact! Available through Amazon.com, Amazon.ca, and at Civil Sector Press (coming soon).

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A comprehensive blueprint for non-profit organizations looking to revolutionize their strategies. It champions a holistic, integrated digital approach that transcends conventional methods and is an essential guide to navigating the complex, dynamic world of digital fundraising.

Mikey Centrella

Director, Digital Innovation and Product Management, PBS
Speaker and Advisor, AI Education

Jen has a rare gift for truly listening, understanding, and addressing the challenges faced by those at non-profits. Whether you’re grappling with challenges or striving to be a better leader, this book meets you where you are, offering practical solutions without judgment.

Shane Burkeen

Senior Director of Brand, Digital & Marketing, Nashville PBS

Jen brings her years of hands-on digital fundraising experience to bear, sharing tried and true stories. This well-researched guide explains how to develop and implement digital strategies, providing tangible tools to do so successfully.

Audrey M. Johnson, CFRE

Vice President of Philanthropy, College Track
AFP-DC Chapter Past President (2023); AFP Global Ethics Committee Member

Jen guides readers through building a program that is both strategic and effective. The real gem is her quick-start execution guide that empowers readers to immediately apply what they’ve learned, making the daunting task of transformation both manageable and achievable. This guide alone is worth the price of admission.

Kevin Cooney

Director of Annual Giving, WKAR at Michigan State University

Jen Newmeyer’s latest work is a textbook for nonprofit fundraisers. She has distilled her decades of experience and gifted us with a book that could move thousands of nonprofits forward in a quantum leap.

Michelle Barber

Marketing Consultant to Nonprofits and Universities

A brilliant guide that demystifies complex digital fundraising strategies and showcases practical applications. It is equal parts informative and empowering – a must-read for nonprofit leaders and fundraisers looking to turn their digital presence into a growth engine.

Brian Lam

Director of Development, Discovery Cube, Southern California
Board Member, AFP Greater San Fernando Valley

This book is a must-read for anyone eager to embrace innovation. Newmeyer’s vision is both aspirational and grounded, making this book a vital resource for nonprofits and mission-driven leaders looking to amplify their impact.

Greg Ng

CEO of Brooks Bell

Drawing on her extensive experience, Jen goes beyond the “why” to offer a step-by-step roadmap for success. The result is a clear and practical guide that has everything you need to integrate digital fundraising into your organization.

Jan Boyd

Chief Content Officer, Rhode Island PBS

The wisdom in Jen’s book is based in her experience and hard-earned credibility. She knows this stuff because she has done it and continues to do it. Brilliantly.

Leesa Harwood

Owner, By the Waves Charity Consulting

Whether discussing trends and innovations, concrete examples and ideas that be quickly implemented, or candidly addressing challenges to gain buy-in, this book serves as an invaluable resource for any fundraising professional.

Liz Marafino Fiola, MA, MS, CFRE

Major Gifts Officer; AFP Greater Philadelphia Chapter President

Your cause and the people you serve depend on your NGO optimizing its digital fundraising capacity. Clear, concise and comprehensive, this book is the next best thing to having a digital fundraising consultant on retainer.

Ed Ulman

President and CEO, Alaska Public Media

Jen wants you to win at digital fundraising. Her passion for helping fundraisers make meaningful and innovative change resonates throughout the book. It is equal parts inspiration and strategy, as well as the nuts and bolts of how to start and scale an effective program.

Nathan Hill

Vice President, NextAfter Institute

Digital fundraising is here to stay. How do you embrace it? Start with this book. Jen shares a treasure trove of in-depth tools, resources, data, and ideas for you to create a thoughtful pathway for your organization to integrate online fundraising now!

Amy Etheridge

Nonprofit Executive and Consultant, Giving Leadership Opportunity

Whether you’re a digital fundraiser or not, this book is for you. It is fun, insightful, and should be on the top of every nonprofit professional’s reading list.

Alissa Platz, MPS

Director of Donor Engagement, Edlavitch DC Jewish Community Centre
AFC-DC Board Member and Vice-Chair of Education

Jen clearly explains the terms, theories, and solutions in a way that is digestible, applicable and timely for today’s fundraising landscape. From beginners to experts, there’s something here for everyone.

Sarah Miller

Consultant, Palmetto Philanthropy
President-Elect, AFP DC Chapter

Jen’s book is semester’s course intermixed with humor and real stories. It’s a must-have for every nonprofit!

Christina Armstrong, CFRE

Senior Development Officer, Eastern Region, World Wildlife
Fund Board Member, AFP DC Chapter