Crafting a Digital Campaign
"We're so behind on digital fundraising... I don't even know where to start!" I've heard this phrase more times than I can count recently from development officers at conferences and…
Bob Ross FTW
“What about Bob Ross?,” I said. “Yes... He’s iconic, he’s revered by our traditional audiences, and younger generations love him,” our social media manager contemplated, “we could do trivia and…
The Struggle Is Real
Imagine… A young fundraising director has been hired to raise money for a newly created division of a university. He is filled with ideas for events and community collaboration, including…
Help, I’m Drowning!
When I am asked to present at conferences, it's most often related to social media, our ambassador program, or other digital efforts. And while I love sharing knowledge and experience…
Building Advocates
Five years ago when I would mention our Social Media Ambassadors Program, I would most likely get a puzzled kind of look. People didn't quite understand the objective. I'd explain…