An AmazonSmile Sunsetting Strategy
I was at a conference wrapping up a session on digital fundraising campaign development and best practices when I glanced at my email and was shocked to see the news:…
The “Pick Three” Year-End Strategy
The most wonderful time of the year is just around the corner! For nonprofit staffers across the country (and around the world), Giving Tuesday and year-end fundraising campaign planning is…
The Seven-Week Housecleaning Challenge
As summer comes to a close, we set our sights on prepping for the fall and winter activities: back to school, events, holiday planning, and of course, housecleaning. But instead…
Tackling a 20-Million Donor Loss
Since the start of the pandemic, there has been an uneasiness lingering among fundraising professionals. Back in 2020, many of us were holding our breath to see how the shut-down…
The Time for Change
It was indeed a phenomenon. Starting in April of 2021, articles about the Great Resignation were flying around the internet like leaves on a windy day. A record of nearly…
Four Tips to Alleviate Year-End Panic
Fundraisers across the nation are starting to get jumpy. Panic is setting in with Giving Tuesday just around the corner and year end looming. Like ping-pong balls in the rafters,…
Unsatisfied: A Donor Story
Swindled at the MarketI was wandering through a popup farmers market and had no intention of buying olive oil. But she drew me in with her chatty, friendly demeanor. She…
The CFRE Journey
I walked out of the Community College of Philadelphia in mental fog. The summer sun was blinding, and I had to stop and blink a few times to adjust my…
Flourish with Funnels
In many organizations, there is an intense focus on the solicitation – the perfect email, the well-crafted letter, the superb script, the proper placement of the phone number for an…
The AmazonSmile Predicament… and a Solution!
If you have been in fundraising for any length of time, chances are you’ve heard these comments:“Why aren’t we promoting AmazonSmile? It’s such an easy way to raise money.”“PrimeDay is…