The Digital Imperative
We were in a small cozy office. I sat across the desk from her. She sighed. “I’ve been in this business for 15 years. I know what we need to…
Crafting a Digital Campaign
"We're so behind on digital fundraising... I don't even know where to start!" I've heard this phrase more times than I can count recently from development officers at conferences and…
The Struggle Is Real
Imagine… A young fundraising director has been hired to raise money for a newly created division of a university. He is filled with ideas for events and community collaboration, including…
Help, I’m Drowning!
When I am asked to present at conferences, it's most often related to social media, our ambassador program, or other digital efforts. And while I love sharing knowledge and experience…
Building Advocates
Five years ago when I would mention our Social Media Ambassadors Program, I would most likely get a puzzled kind of look. People didn't quite understand the objective. I'd explain…
Social Media Marketing World Recap
The grand event is over and I'm just over a week back into reality, so to speak. Of course, life doesn't stop while you're out of town but I was lucky…
Social Media Marketing World Day 2
Yesterday I did a recap post of my day one at the Social Media Marketing World Conference where over 3,000 digital marketers come together to learn, as Michael Stelzner puts…
Social Media Marketing World Day 1
If ever there was a conference that will blow your mind about every hour on the regular, then Social Media Marketing World is it. Over 3,000 people come together from…
What’s To Come
Typically with the dawn of a new year, I start thinking about resolutions and goals. This year, however, I'm just too daggone busy to construct lofty goals and think of…
Thanks for the soapbox…
Today I had the esteemed honor and profound pleasure of presenting a session on social media for non-profits at the Triangle Chapter of the Association of Fundraising Professionals' October breakfast…