When I heard of the 12 nurses who died caring for an infant who had Ebola, five children who are in unmarked graves because they died so quickly that no one could find out their names, and a hospital that had to completely shut down because its prominent doctors had died, I was heartbroken.
You’ve no doubt heard the stories about how action and support to contain the Ebola crisis has been slow. There are many schools of thought about why this might be, but coming from a fundraising perspective, donors like to know that their valuable contributions are going to make a difference. And for many months, the stories coming from Liberia have been grim indeed.
But here’s some good news from 60 minutes: a behind-the-scenes look at the efforts of doctors and nurses who are a part of the International Medical Corps. If you don’t have time to watch the 17 minute fascinating segment, I will tell you this: there is hope.
And even more hope, two internet powerhouses, Google and Facebook, are jumping on board.
Google announced on Monday a new campaign to give $2 for every $1 donated, up to $7.5 million, towards the effort. Google’s campaign will support Doctors Without Borders, International Rescue Committee, Partners in Health and Save the Children. Additionally, Google and Larry Page’s family foundation are contributing $25 million to the crisis.
UPDATE: The Google challenge has been met! $7.5 million dollars from individuals just like you and me were donated to Google’s campaign which means that a total of $25 million will be provided. Google is still encouraging direct donations to their partners…
Facebook has a donate button on it’s platform to donate to the American Red Cross, the International Medical Corps or Save the Children. Additionally, Mark Zuckerberg and his wife have donated $25 million towards relief efforts.
I am thrilled for the additional spotlight on how we can all help. In researching the organizations that Facebook and Google are supporting, I was moved by the incredible and selfless efforts of the healthcare workers and volunteers who are quite literally risking their lives to save so many.
I encourage you to make a small gift through the Google or Facebook Campaigns… or directly to any one of the excellent organizations above.