Every now and then, my work will spark some conversation! Below you’ll find online articles featuring my professional and community work.

Happy Little Growth Funnels! UNC-TV’s Bob Ross Campaign Engages Multiple Generations Through Digital & On-Air

As FY19 came to a close, UNC-TV had been brainstorming a new concept. “As we were coming up with ideas, our love for Bob Ross surfaced,” Newmeyer says of the legendary host of The Joy of Painting. The campaign focused heavily on what marketers identify as the “growth funnel,” a multi-step process that helps turn initial contact acquisitions into supporters and revenue.
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UNC-TV Quadruples Giving Tuesday Goal, Raises $44,117 in Single Day

Last November, Newmeyer led the station in a modest Giving Tuesday effort, with a goal of raising $5,000 using social media and email. It generated around $7,400. “We were happy we got that engagement, but I knew we could do much more,” she says. So this year, the station launched a fully integrated campaign that used practically every communications outlet apart from direct mail.
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UNC-TV Sees Revenue Rise: Ups Digital Investment & Reduces On-Air Fundraising

Last summer, the University of North Carolina’s public television network, UNC-TV, hired Jen Newmeyer as its digital fundraising manager. Newmeyer is a digital fundraising veteran with a long history of nonprofit work, and her position represented the first of its kind at the state-wide network. Over the next fiscal year, that hiring paid off. The network cut on-air fundraising by $500,000, but more than made up the difference, with online giving increasing by $600,000. From FY16 to FY17, online revenue jumped from $831,000 to $1.4 million—an impressive 70% increase.
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NTEN Member Roundup: Nonprofit Life in Magnetic Poetry

“When longtime NTEN Member, Jen Newmeyer, tweeted about her NPTech work, magnetic poetry-style, it gave us the idea to ask her to share her latest technology success story,” via NTEN Member Roundup.
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Blackbaud Customer Story: Food Bank CENC Shares Online Successes

“Jen Newmeyer, Digital Media Manager at the Food Bank of Central and Eastern North Carolina (CENC), has some inspiring fundraising wins under her belt. She discussed three of her recent successes in the online fundraising space with us and it was clear that Jen’s creativity, determination and passion for the cause had to be captured and shared with others,” via Blackbaud eNewsletter for Feeding America Clients.
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Open Community Case Study – Food Bank

“I first met Jen Newmeyer at a Raleigh tweet-up last year. She’s done a great job using social media to create a very supportive community of donors and fans,” posted on SocialFishing… A Blog from the SocialFish.
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Social Networks in Small Places

“Jen Newmeyer from the Food Bank… has made some deep connections with the Raleigh community through Twitter, which have led to a number of outreach opportunities,” by Holly Ross with NTEN (the Nonprofit Technology Network.)
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Aha Moments: FBCENC Social Media Ambassadors Program

“Jen Newmeyer created the Social Media Ambassadors program to allow busy people to be part of feeding our community,” by BC/DC Ideas.
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The Power of Chatty Friends

“I like to call their website manager, Jen Newmeyer, their Social Media Champion because she uses social media… to develop personal relationships within the community,” by Deirdre Reid of “Reid All About It.”
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