Flourish with Funnels
In many organizations, there is an intense focus on the solicitation – the perfect email, the well-crafted letter, the superb script, the proper placement of the phone number for an…
A Regency-Era Crowd Pleaser
“It is a truth universally acknowledged” that Jane Austen and her timeless novels draw devoted fans from around the world. Followers swoon over her brooding, leading men and delight in…
Highlight Reel: Insider’s Guide Presentation
While we can’t deny the devastating impact of the pandemic over the past year, there are a few silver linings to acknowledge. One: the accessibility to conferences and trainings in…
The Spaghetti on the Wall
The time: 2008. “Social media was just starting to become mainstream. Facebook had nearly tripled its growth to 145 million users. Twitter grew that year by over 752%. LinkedIn went…
A Light in Dark Times
I was on the phone with a friend yesterday who said "It's so shocking what's happening in Raleigh right now! Can you believe it?" I was a little stunned by…
To Ask or Not to Ask
Charities across the country are struggling with the decision to fundraise during the coronavirus pandemic. Cancelled events have delivered a tremendous blow to organizations that rely heavily on these activities…
Ready for the World
It was the summer of 2018 and I had just returned from a conference. My mind was jumpy, unsettled, and bouncing around like a pinball in an arcade game. Conversations…
The Digital Imperative
We were in a small cozy office. I sat across the desk from her. She sighed. “I’ve been in this business for 15 years. I know what we need to…
Crafting a Digital Campaign
"We're so behind on digital fundraising... I don't even know where to start!" I've heard this phrase more times than I can count recently from development officers at conferences and…
Bob Ross FTW
“What about Bob Ross?,” I said. “Yes... He’s iconic, he’s revered by our traditional audiences, and younger generations love him,” our social media manager contemplated, “we could do trivia and…