2025 Resources Catalog
2025 has been a whirlwind of a year! From conferences and keynotes to networking events and happy hours, this year was packed with discovery, connection and celebrationI realized many of…
Step Into the Lab: Digital Fundraising Transformation in Action
She was only on Chapter 2 of the book, but it didn’t stop her from joining the Learning Lab. Driven by a desire to modernize her donor cultivation practices and…
Reimagined for the Modern Era: The Fundraising DISC Model
The Giving Pyramid. Constituency Circles. Moves Management. These traditional fundraising models have guided leaders for decades. But they miss one critical element: the integration of digital fundraising and online engagement.Recently,…
Survey and Survival Kit
Update: This survey is now closed. Congrats to our winner, Madison D. of WA.The hot topic for the New Year is engagement: utilizing engagement strategies for acquisition of new audiences,…
Engagement For Acquisition and Loyalty
The dust from the holidays is starting to settle and most organizations are blessed with an avalanche of donors, both new and old, whose generosity and goodwill cast a rosy…
Inside the Smithsonian: Giving in America
It started with a Facebook post that said, “Lo and behold, there I am!”Greg Ng, the host of the 24-Hour Telethon fundraising campaign for the Food Bank of Central &…
76 Questions. 76 Answers.
One Webinar. A Whole Lot of Questions.I was a featured speaker for a Chronicle of Philanthropy webinar focused on creating donor engagement plans for 2024. On the agenda: how to…
Why We Still Miss the Mark with Digital Fundraising
“So tell me... why are we still missing the mark with digital fundraising?” asked Jay Frost on the Philanthropy Mastermind series webinar.This was a prompt, of course, based off the…
The Impact of Integrated Campaigns
What are integrated campaigns? Why do we need them? And how do we know they work? These are among the questions I answered at a recent conference workshop in San…
MarComm and Dev: A Magical Combination
Imagine that you are a donor. You receive an email from one of your favorite organizations, the local zoo. They are having a koala birthday celebration and you’re invited to…