The Impact of Integrated Campaigns
What are integrated campaigns? Why do we need them? And how do we know they work? These are among the questions I answered at a recent conference workshop in San…
MarComm and Dev: A Magical Combination
Imagine that you are a donor. You receive an email from one of your favorite organizations, the local zoo. They are having a koala birthday celebration and you’re invited to…
An AmazonSmile Sunsetting Strategy
I was at a conference wrapping up a session on digital fundraising campaign development and best practices when I glanced at my email and was shocked to see the news:…
The “Pick Three” Year-End StrategyÂ
The most wonderful time of the year is just around the corner! For nonprofit staffers across the country (and around the world), Giving Tuesday and year-end fundraising campaign planning is…
Flourish with Funnels
In many organizations, there is an intense focus on the solicitation – the perfect email, the well-crafted letter, the superb script, the proper placement of the phone number for an…
A Regency-Era Crowd Pleaser
“It is a truth universally acknowledged” that Jane Austen and her timeless novels draw devoted fans from around the world. Followers swoon over her brooding, leading men and delight in…
Highlight Reel: Insider’s Guide Presentation
While we can’t deny the devastating impact of the pandemic over the past year, there are a few silver linings to acknowledge. One: the accessibility to conferences and trainings in…
The Spaghetti on the Wall
The time: 2008. “Social media was just starting to become mainstream. Facebook had nearly tripled its growth to 145 million users. Twitter grew that year by over 752%. LinkedIn went…
Just Do Something: Lessons in a Pandemic
She closed her eyes and shook her head, "just do SOMETHING," she said, " you just have to do something!" Jeannie Neathery was explaining her organization's pivot to a virtual…
Fundraising Success in a Pandemic
In a recent call with nonprofit consultants from across the county, a frightening statistic was shared: up to 40% of charities might be forced to close because of the pandemic.…