The time: 2008. “Social media was just starting to become mainstream. Facebook had nearly tripled its growth to 145 million users. Twitter grew that year by over 752%. LinkedIn went…
She closed her eyes and shook her head, "just do SOMETHING," she said, " you just have to do something!" Jeannie Neathery was explaining her organization's pivot to a virtual…
In a recent call with nonprofit consultants from across the county, a frightening statistic was shared: up to 40% of charities might be forced to close because of the pandemic.Two…
For the past few years, I've been speaking, posting, and climbing on my proverbial soapbox to talk about the importance of digital initiatives for nonprofit organizations. In fact, it’s the…
It was the summer of 2018 and I had just returned from a conference. My mind was jumpy, unsettled, and bouncing around like a pinball in an arcade game. Conversations…
We were in a small cozy office. I sat across the desk from her. She sighed. “I’ve been in this business for 15 years. I know what we need to…
“What about Bob Ross?,” I said. “Yes... He’s iconic, he’s revered by our traditional audiences, and younger generations love him,” our social media manager contemplated, “we could do trivia and…