Flourish with Funnels
In many organizations, there is an intense focus on the solicitation – the perfect email, the well-crafted letter, the superb script, the proper placement of the phone number for an…
A Regency-Era Crowd Pleaser
“It is a truth universally acknowledged” that Jane Austen and her timeless novels draw devoted fans from around the world. Followers swoon over her brooding, leading men and delight in…
Highlight Reel: Insider’s Guide Presentation
While we can’t deny the devastating impact of the pandemic over the past year, there are a few silver linings to acknowledge. One: the accessibility to conferences and trainings in…
The Spaghetti on the Wall
The time: 2008. “Social media was just starting to become mainstream. Facebook had nearly tripled its growth to 145 million users. Twitter grew that year by over 752%. LinkedIn went…
Just Do Something: Lessons in a Pandemic
She closed her eyes and shook her head, "just do SOMETHING," she said, " you just have to do something!" Jeannie Neathery was explaining her organization's pivot to a virtual…
Fundraising Success in a Pandemic
In a recent call with nonprofit consultants from across the county, a frightening statistic was shared: up to 40% of charities might be forced to close because of the pandemic.Two…
The Digital Transition
For the past few years, I've been speaking, posting, and climbing on my proverbial soapbox to talk about the importance of digital initiatives for nonprofit organizations. In fact, it’s the…
Ready for the World
It was the summer of 2018 and I had just returned from a conference. My mind was jumpy, unsettled, and bouncing around like a pinball in an arcade game. Conversations…
The Digital Imperative
We were in a small cozy office. I sat across the desk from her. She sighed. “I’ve been in this business for 15 years. I know what we need to…
Bob Ross FTW
“What about Bob Ross?,” I said. “Yes... He’s iconic, he’s revered by our traditional audiences, and younger generations love him,” our social media manager contemplated, “we could do trivia and…