Why We Still Miss the Mark with Digital Fundraising
“So tell me... why are we still missing the mark with digital fundraising?” asked Jay Frost on the Philanthropy Mastermind series webinar.This was a prompt, of course, based off the…
The Impact of Integrated Campaigns
What are integrated campaigns? Why do we need them? And how do we know they work? These are among the questions I answered at a recent conference workshop in San…
MarComm and Dev: A Magical Combination
Imagine that you are a donor. You receive an email from one of your favorite organizations, the local zoo. They are having a koala birthday celebration and you’re invited to…
An AmazonSmile Sunsetting Strategy
I was at a conference wrapping up a session on digital fundraising campaign development and best practices when I glanced at my email and was shocked to see the news:…
The “Pick Three” Year-End Strategy
The most wonderful time of the year is just around the corner! For nonprofit staffers across the country (and around the world), Giving Tuesday and year-end fundraising campaign planning is…
Flourish with Funnels
In many organizations, there is an intense focus on the solicitation – the perfect email, the well-crafted letter, the superb script, the proper placement of the phone number for an…
A Regency-Era Crowd Pleaser
“It is a truth universally acknowledged” that Jane Austen and her timeless novels draw devoted fans from around the world. Followers swoon over her brooding, leading men and delight in…
Highlight Reel: Insider’s Guide Presentation
While we can’t deny the devastating impact of the pandemic over the past year, there are a few silver linings to acknowledge. One: the accessibility to conferences and trainings in…
The Spaghetti on the Wall
The time: 2008. “Social media was just starting to become mainstream. Facebook had nearly tripled its growth to 145 million users. Twitter grew that year by over 752%. LinkedIn went…
Just Do Something: Lessons in a Pandemic
She closed her eyes and shook her head, "just do SOMETHING," she said, " you just have to do something!" Jeannie Neathery was explaining her organization's pivot to a virtual…