A Staff of One
We found a cozy little table in the corner of the food hall and, with delectable treats in hand, dove right into the challenges and questions we had for one…
Seventy Hours a Week
“I work up to 70 hours a week and I don’t get paid for it. But I love it. I love every minute of it.” I was talking with Doug…
Ready for the World
It was the summer of 2018 and I had just returned from a conference. My mind was jumpy, unsettled, and bouncing around like a pinball in an arcade game. Conversations…
The Digital Imperative
We were in a small cozy office. I sat across the desk from her. She sighed. “I’ve been in this business for 15 years. I know what we need to…
Crafting a Digital Campaign
"We're so behind on digital fundraising... I don't even know where to start!" I've heard this phrase more times than I can count recently from development officers at conferences and…
Bob Ross FTW
“What about Bob Ross?,” I said. “Yes... He’s iconic, he’s revered by our traditional audiences, and younger generations love him,” our social media manager contemplated, “we could do trivia and…
Why I Wrote a Book
I was on a plane flying back from a public media conference in Chicago when the idea started to settle deep into my mind. Like a rogue bramble that nestled…
Help, I’m Drowning!
When I am asked to present at conferences, it's most often related to social media, our ambassador program, or other digital efforts. And while I love sharing knowledge and experience…
Building Advocates
Five years ago when I would mention our Social Media Ambassadors Program, I would most likely get a puzzled kind of look. People didn't quite understand the objective. I'd explain…
What’s To Come
Typically with the dawn of a new year, I start thinking about resolutions and goals. This year, however, I'm just too daggone busy to construct lofty goals and think of…
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