Why We Still Miss the Mark with Digital Fundraising
“So tell me... why are we still missing the mark with digital fundraising?” asked Jay Frost on the Philanthropy Mastermind series webinar.This was a prompt, of course, based off the…
From the Nest Podcast Launch
Drumroll, please!I’m thrilled to share that my podcast, long in the making, has finally come to life and is ready for the big stage.From the Nest with CharityJen: Where Fundraising…
The Impact of Integrated Campaigns
What are integrated campaigns? Why do we need them? And how do we know they work? These are among the questions I answered at a recent conference workshop in San…
MarComm and Dev: A Magical Combination
Imagine that you are a donor. You receive an email from one of your favorite organizations, the local zoo. They are having a koala birthday celebration and you’re invited to…
Campaigns for Small Gift Donors
"We are raising more money annually from fewer donors, with a drop off of those giving $100 or less. How would you design a campaign to retain these donors?" This…
An AmazonSmile Sunsetting Strategy
I was at a conference wrapping up a session on digital fundraising campaign development and best practices when I glanced at my email and was shocked to see the news:…
Your 2023 Fundraising Predictions
The start of another year bubbles with excitement and suspense: the planning, the ideation, the analysis, and most anticipated of all, the fundraising projections. With a fiscal year ending on…
The “Pick Three” Year-End Strategy
The most wonderful time of the year is just around the corner! For nonprofit staffers across the country (and around the world), Giving Tuesday and year-end fundraising campaign planning is…
The Seven-Week Housecleaning Challenge
As summer comes to a close, we set our sights on prepping for the fall and winter activities: back to school, events, holiday planning, and of course, housecleaning. But instead…
Tackling a 20-Million Donor Loss
Since the start of the pandemic, there has been an uneasiness lingering among fundraising professionals. Back in 2020, many of us were holding our breath to see how the shut-down…