A Staff of One
We found a cozy little table in the corner of the food hall and, with delectable treats in hand, dove right into the challenges and questions we had for one…
Ready for the World
It was the summer of 2018 and I had just returned from a conference. My mind was jumpy, unsettled, and bouncing around like a pinball in an arcade game. Conversations…
The Struggle Is Real
Imagine… A young fundraising director has been hired to raise money for a newly created division of a university. He is filled with ideas for events and community collaboration, including…
Attack of a Clone
It's not a Facebook message you want to see, particularly early on a Thanksgiving morning when you have guests arriving in a few short hours and a list of things…
Help, I’m Drowning!
When I am asked to present at conferences, it's most often related to social media, our ambassador program, or other digital efforts. And while I love sharing knowledge and experience…
Building Advocates
Five years ago when I would mention our Social Media Ambassadors Program, I would most likely get a puzzled kind of look. People didn't quite understand the objective. I'd explain…
Social Media Marketing World Recap
The grand event is over and I'm just over a week back into reality, so to speak. Of course, life doesn't stop while you're out of town but I was lucky…
Social Media Marketing World Day 2
Yesterday I did a recap post of my day one at the Social Media Marketing World Conference where over 3,000 digital marketers come together to learn, as Michael Stelzner puts…
Social Media Marketing World Day 1
If ever there was a conference that will blow your mind about every hour on the regular, then Social Media Marketing World is it. Over 3,000 people come together from…
Tweetup Revival
It's hard to imagine that the phrase "old-school" would apply to something that was popular just a few years ago. I imagine old-school as plaid bell-bottoms, ditto machines, the Brady…
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